Netflix is distributing free tablet computers, to lonely individuals who cannot afford access technology as an initiative to help them communicate with other people, and watch Netflix to get rid of the loneliness, boredom, and depression. This particular move has been made to cater to the mental health of lonely ones, especially the needy ones.
Netflix is also introducing a film club that provides technology to those most in need in conjunction with WaveLength, UK’s leading isolation charity that provides technology to those in need.
The collaboration will see Netflix donate tablet computers to support WaveLength’s work, inspired by the new Netflix movie, The Midnight Sky. It is a post-apocalyptic tale that follows Augustine as he races to avoid Sully and her fellow astronauts from returning home to a mysterious global disaster, played by George Clooney, a lonely scientist in the Arctic.
A new monthly Film Club will be introduced by the streaming service, offering recipients the ability to virtually come together in a comfortable and sociable atmosphere and interact with others through the power of film.
WaveLength CEO Timothy Leech said: “Research estimates that over nine million in the UK are lonely at any given time. Our research with the University of York shows for those who are isolated, technology offers a valuable and life-changing window into the world, breaking the silence which many lonely people live with on a daily basis and we rely on donations from supporters to carry the vital work we do, especially at this time when loneliness and isolation is so high. We are thrilled to launch this new Film Club with Netflix and hope it will have a meaningful impact on our beneficiaries’ lives.”
The ‘Netflix x WaveLength Film Club’ will begin in the new year, kicking off with The Midnight Sky, hosted by BBC Radio 1 film critic Ali Plumb, which will feature a mixture of new releases and classic films streaming on Netflix over the coming months.