As Netflix is reaching 200 million viewers worldwide, when it comes to marketing, it’s shaking up some things. A free trial period has been offered for years in the US. Do you recall when Netflix streaming was bundled with new games? That gave the streaming library full access for up to 30 days, but that is no longer possible.
A Netflix Support page urges new customers to simply sign up and tells them that they can cancel at any time, but the newly introduced free Netflix site that includes a variety of shows and movies that anyone can watch without paying is oddly not pointed out. As for its rival, in June, Disney+ terminated its free trial subscriptions.
This step has been majorly taken To Counter Free Account Scams. A Netflix spokesman told Variety “We’re looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience.” Netflix had already ended the free trial offering a few years back in other countries however, in countries like South Korea the free trial option is still available.
Variety notes that Netflix is not the only streamer that uses free trials to advertise services, although they have been used in different capacities by most streaming services. Although just prior to the release of “Hamilton,” Disney+ dropped its free trial option, Hulu still offers free trials. A seven-day trial without charge is also provided by Hulu + Live TV.
Currently, HBO Max and CBS All Access offer separate free week-long trials, while Showtime provides a no-cost 30-day trial, as does Amazon Prime Content.
For the $15-per-month service, Warner Media’s HBO Max currently includes a seven-day free trial. CBS All Access (set to be renamed Paramount Plus in 2021) by Viacom CBS also extends a one-week free duration, and a 30-day free trial is currently provided by the company’s Showtime. For Prime, Amazon continues to offer a 30-day free trial.
For 12 months, Apple has distributed Apple TV Plus (regularly $4.99 monthly) free to customers who purchase one of the new devices from the company.