According to Variety, The Paranormal Activity franchise remains one of the biggest cash cows in the Paramount Library, which will become available to subscribers once CBS All Access is re-emerged as Paramount+ next month. Parent company ViacomCBS has initiated a huge marketing campaign for Paramount+ this year, launching a number of Super Bowl advertisements and promising a number of remakes in an attempt to battle the streaming wars. As Disney did last year with its big investor day, ViacomCBS hosted one of its own to unleash a torrent of exciting streaming announcements, one of which involves the iconic supernatural franchise.
The next Paranormal Activity 7 series is to be formally released at Paramount+. The longstanding horror franchise was initiated in 2007 with Paranormal Activity and focuses on a couple who are gradually terrorized after moving to their new homes by a supernatural presence.
Thanks to the use of the found-footage style, it became one of the most profitable films in Hollywood history, making shooting for around hardly a cost 215,000 dollars. Five more films followed, which all proved to be highly successful for Paramount Pictures and Blumhouse.
Paranormal Activity 7 is confirmed to be published solely on Paramount+. Although the specifics of the movie are scarce, Will Eubank, who made his wide studio debut with Kristen Stewart and Underwater, will be directing it. The new movie will be re-entered by Christopher Landon, who wrote all but two of its entries. The managing directors Oren Peli and Jason Blum, the hit boss of Blumhouse behind Get Out and hundreds of others are now on board again.
Paranormal Activity is not the only horror franchise that is specifically being produced for Paramount+. A prequel to the remake of the Pet Sematary, which covers the families behind Maine who find an animal graveyard, is particularly created for the streamer, with the script being written again by Jeff Buhler. A second is The In Between, a young child, who stars Joey King after a fatal car accident, and whose boyfriend attempts to reach her.
Following similar moves from the likes of Disney and Warner Bros., which controversially agreed to place all 2021 theatrical releases immediately on HBO Max, ViacomCBS obviously feels pressure to flex its arsenal of content. Paramount’s 108-year history as a movie studio means that the rebranded streaming service can rely heavily on its film archive, despite announcing a new Halo show and a Yellowstone prequel series, the same way Warner Bros.’s own history as a studio has affected HBO Max’s library. With an audience of over six films, when it releases on March 4, the latest Paranormal Activity entry will possibly find a nice home for Paramount+.
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