Netflix is a big giant in the streaming industry, but things are not going well for this platform for the last few months. The company’s content has always been under scrutiny as it is a direct competition to Hollywood. However, in recent times, the content is more into question with Netflix losing a net subscriber loss for the past two quarters.
The Gray Man, a recent Netflix original, received a 48 percent rating from critics on Rotten Tomatoes, which is just three points less than the 51 percent average of the Top 10 movies on Netflix, based on hours viewed in the first 28 days. The Gray Man’s average review score is 5.6 out of 10, which is only below the general average rating of 5.61 out of 10 for Netflix’s Top 10 originals, despite the fact that only 48% of critics gave it an overall average review.
The Top Critics ranking on Rotten Tomatoes reflects the same reality. Top critics gave The Gray Man an average score of 5.3 out of 10, which is just slightly lower than the average score of 5.39 out of 10 given to the top 10 Netflix films by top critics. The Gray Man had a score of 41 percent from Top Critics, compared to a 42 percent Rotten Tomatoes average for the top 10 Netflix films.
Interestingly, none of the films in the top 10 comes close to serving as a perfect reflection of the “average” Netflix Top 10 movie even if The Gray Man almost perfectly matches those Rotten Tomatoes averages.
Don’t Look Up, which has ratings of 45 percent from Top Critics and 55 percent on Rotten Tomatoes, is the next closest match. Although the two films have incredibly close Rotten Tomatoes scores, Don’t Look Up has an Oscar-bait cast and director, giving it a prestige flare which might not be visible from Rotten Tomatoes score. This is a prime example of Rotten Tomatoes’ blind spots.
Despite not being the best example of the type of content that will make Netflix profitable in the future, The Gray Man may be a crucial part of the strategy needed by Netflix to protect its position as the big Hollywood studios launched their own streaming services.
The strategy essentially focused on making as many entertaining movies as possible because Netflix needed more content rather than focusing on quality. The strategy makes sense in the short term, but there is a need for high-caliber content as well. For this reason, Scott Stuber, the head of Netflix’s original films, has reportedly stated that the strategy is to make fewer movies so that each major release will receive the care and attention it requires to be the best it can be. Since major studios like Disney and Warner Bros are launching their own streaming services, which meant that the majority of their content would become exclusive, Netflix had to start from zero when building its own movie and television library.
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Even if Netflix’s most recent big-budget movies have drawn criticism for their quality, There is already a noticeable difference between the star power and the films they are producing and the ones they used to produce. Red Notice, which was the second most watched movie on Netflix, very soon after getting released, featured actors like Dwayne Johnson, Gal Gadot, and Ryan Reynolds to ensure that they have a lot of profile drawings. The Gray Man seems to have applied the same strategy, and the Rotten Tomatoes score of The Gray Man is a mathematical certainty when compared to the average Rotten Tomatoes ratings of Netflix’s global Top 10 list.
Every month, throughout North and South America, portions of Europe and Asia, Australia, and New Zealand, over 69 million Netflix subscribers stream billions of hours of movies and television series. With a membership base that is much more international, Netflix will soon be accessible everywhere.
Netflix’s objective is to ensure that each member gets a top-notch experience whenever they view content on Netflix. This is influenced by a number of variables, including the member’s Internet connection quality, device specifications, and content delivery network.