In a bold move to dominate the streaming market, Comcast has announced the introduction of a new bundle that combines Netflix, Apple TV+, and Peacock at significantly reduced prices.
Dubbed StreamSaver, the bundle is designed to provide Comcast broadband and TV customers with an unprecedented streaming experience for a fraction of the usual cost.
Comcast’s CEO, Brian Roberts, unveiled the new package at Moffett Nathanson’s Media, Internet, and Communications Conference in New York, stating,
“This is the latest iteration of us bundling video successfully and creatively for 60 years. I think this will be a pretty compelling package.”
The bundle is set to offer the three popular streaming services at “a vastly reduced price to anything in the market today,” though specific pricing details have not yet been disclosed.
The StreamSaver package is not just a cost-saving measure but also a strategic play to enhance Comcast’s broadband service offerings and take some of the dollars out of other companies’ streaming businesses. Roberts emphasized,
“This bundle offers incredible value and unmatched variety, all in one convenient place.”
Comcast’s timing could not be better as streaming service prices climb. The bundle is expected to hit the market just before another price hike for the standalone Peacock service in mid-July, further emphasizing the value of the StreamSaver offering.
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