Netflix has set aside a sum of $5 Million to black creators, youth organizations and business to create long term opportunities for the Black community, said Netflix CEO Reed Hastings.
The company has established its statement that it intends to support the Black community and promote more television and films voicing their issues.
Netflix intends to do so by giving out donations to Black focused organizations such as Ghetto Film School, Film Independent Project Involve, Firelight Media, and Black Public Media. Netflix will split equally $1.5 million in donations between these organizations.
Netflix CEO Reed Hastings said in a statement, “Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community, The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’ As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”
— Ut TV (@UtTV7) June 16, 2020
Netflix is matching its employees’ donations to all causes at 200 percent. Additionally Netflix also has announced to donate $1 Million to organizations like Black youth organizations Know Your Rights Camp, The Posse Foundation, and Black Girls Code. The company also has donated half a Million dollars to black owned business that have suffered due to Covid-19.
The company intends to create a long lasting long term impact and not just donate for the day. The remaining $2 Million, Netflix will announce other organizations it wishes to donate these fund to. These details will be announced by the company in the coming months. It has also recently added a genre “Black Lives Matter” category.
George Floyd’s death has caused nationwide protest against police brutality and systematic racism. Netflix also previously announced a $100 Million fund to help the entertainment industry workers whose productions had been stopped due to the Covid-19. It is also the only business to announce to pay talent guarantees to its cast members during production shutdowns.