Peacock, NBCUniversal’s streaming service, has announced another increase in its subscription fees, set to take effect this summer. This marks the second price hike in two years, with the new rates becoming effective for new customers on July 18 and for existing subscribers on their next billing date after August 17.
The price changes come ahead of the 2024 Olympics, a significant event for the platform.
Under the new pricing structure, the monthly fee for Peacock Premium, which includes ads, will rise from $5.99 to $7.99. The mostly ad-free Peacock Premium Plus will increase from $11.99 to $13.99 monthly.
Annual subscriptions will also rise, with Peacock Premium going from $59.99 to $79.99 and Premium Plus from $119.99 to $139.99.
Here’s a breakdown of the upcoming changes to Peacock’s subscription plans:
| Plan Type | Current Price | New Price |
| Peacock Premium (monthly) | $5.99 | $7.99 |
| Peacock Premium Plus (monthly) | $11.99 | $13.99 |
| Peacock Premium (annual) | $59.99 | $79.99 |
| Peacock Premium Plus (annual) | $119.99 | $139.99 |
The adjustments reflect Peacock’s shift towards a more profit-oriented strategy, particularly as it continues to develop its content offerings and expand its reach. NBCUniversal has been enhancing its direct-to-streaming services, which is evident from its robust lineup that includes nearly 100,000 hours of programming.
Peacock previously provided a free entry-level plan, but this option is no longer accessible to new subscribers.
This includes exclusive streaming windows for Universal movies, next-day episodes from NBC and Bravo, and many live sports events. The 2024 Paris Olympic Games will feature extensive coverage, with NBCUniversal planning to deliver over 5,000 hours of streaming content.
This coverage includes interactive features and special programming to enhance viewer engagement.
As streaming competition intensifies, Peacock aims to maintain its growth and attract more subscribers by offering a compelling mix of original and exclusive content alongside popular films and series following their theatrical releases. This strategic shift is critical to NBCUniversal’s broader effort to adapt to the evolving media landscape and consumer expectations.
