Ticketmaster has announced that they will not be holding the public on-sale of tickets for Taylor Swift’s “The Eras Tour,” which was scheduled to take place on Friday, November 18. The firm said that it was discontinuing the public sale of tickets because there were “extraordinarily high demands on ticketing systems” and “insufficient remaining ticket inventory.”
The company announced the cancellation of tickets on social media, “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift’s ‘The Eras Tour’ has been cancelled.”
Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.
— Ticketmaster (@Ticketmaster) November 17, 2022
After a week of complaints over “The Eras Tour,” Ticketmaster made the decision to call off the general public on-sale. The Authenticated Fan pre-sale that occurred on November 15 spiraled out of control because the website for the Ticketmaster Verified Fan software system crashed due to the high demand from fans.
In addition, a large number of fans who were able to get into the queue had to wait for more than two hours before they were given the opportunity to purchase tickets. Other followers were placed on a waitlist.
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The Capital One pre-sale for the tour, which was initially slated to take place on November 15, has been postponed until the next day, November 16. The date of the sale to the general public, which had been scheduled for November 18, has been scrapped.
Despite the fact that this information has yet to be verified, a person who is familiar with the issue has speculated that the individuals who were affected by delays or difficulties earlier in the week may end up purchasing the tickets that were scheduled to go on sale on Friday. There is no apparent indication that the public sale will be rescheduled at this time.
After the criticism, Ticketmaster published a detailed statement in an effort to explain why its website had collapsed. The statement was made after the company received several complaints. According to the corporation, “the staggering number of bot attacks” as well as demand from fans “drove unprecedented traffic on our site, resulting in 3.5 billion total system requests — 4x our previous peak.”
The “The Eras Tour” ended up shattering a record that had been held by Ticketmaster when more than two million tickets were purchased on November 15 for Taylor Swift’s concerts. These were the most tickets that had ever been purchased for a single artist in a single day. In 2021, she was the sole female artist to win a Grammy for Album of the Year.
“Even when a high demand on sale goes flawlessly from a tech perspective, many fans are left empty handed,” Ticketmaster stated. “For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)… that’s a stadium show every single night for the next 2.5 years.”
